The Loyalty Forum

Join an exclusive gathering of executives driving the future of customer-led growth.

The Loyalty Forum, hosted by Bain & Company returns March 16, 2026, at the Grand Hyatt Seattle, in Seattle, WA. This invitation-only event brings together top customer-focused executives across industries to explore how customer experience and loyalty are fueling next-level business growth.

For nearly two decades, the Loyalty Forum has convened senior leaders from the world’s most admired companies to share strategies, challenge assumptions, and push the boundaries of CX innovation.

What you can expect:

• Engage with cutting edge content and real-world insight
  The Forum is not your typical conference.  Actively participate in conversation with CX pioneers, Bain experts, and executive peers through moderated discussions, fireside chats, and focused panels.

• Interactive, cross-industry breakouts
  Collaborate with leaders facing similar challenges - and unlock approaches that work across sectors.

• Peer-to-peer connection at the highest level
  Network and build lasting relationships through candid, executive-level dialogue in a confidential setting.

• Cutting-edge thinking on loyalty strategy
  Explore emerging trends, digital enablers, and growth levers that are redefining how loyalty is earned - and scaled.

This Forum is designed to inspire and equip you with the strategic clarity and connections needed to lead with confidence in an era of ever-rising customer expectations.

In addition to the day’s Forum discussions, we’ll host an optional Loyalty Forum × NPS Prism cocktail reception and dinner on Monday evening, focused on how AI is reshaping customer value and loyalty.

Please note: All submissions will be waitlisted and conditionally approved to ensure the right level of seniority and to avoid conflicts across Forum member companies. Our events team will be in touch shortly to confirm your spot and send you a logistics form to complete and finalize your registration.