New Bain Automotive Survey: Automotive Is Going Regional Again

Customer preferences in the automotive industry are changing fast – and more and more diverging across regions and segments.

Based on data from our newest large scale Customer Survey we have analyzed customer preferences on 4 dimensions: purchase journeys, vehicle electrification, autonomous driving, and the stance towards new Chinese OEMs – and find surprising insights on global level – but also strong divergence in customer preferences and behaviors between regions and countries.

We are looking forward to sharing detailed insights across key EMEA markets and explore the implications for Auto OEMs, Dealers and Suppliers.

Join us to discover where the industry is heading and how to stay ahead.

The discussion will preview findings from our latest customer survey, developed under the leadership of Klaus Stricker, Global Head of Bain’s Automotive practice.

Presenters: