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Consumer preferences in the US automotive market are shifting — shaped by financial pressure, generational change, and rising expectations around technology and electrification.
Drawing on data from our latest Global Automotive Consumer Survey, we analyze US consumer priorities across four dimensions: the purchase journey, vehicle electrification, autonomous driving, and brand loyalty in an increasingly competitive landscape. The findings reveal both clear patterns and surprising nuances, including where the US diverges sharply from other major markets.
Join us to discover where American car buyers are heading and what it takes to stay ahead, with detailed implications for Auto OEMs, dealers, and suppliers.
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