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Sustainability is entering an age of divergence. Investment continues to grow, reaching a record $2.4 trillion in 2025, but technologies, markets, and transitions are advancing at very different speeds. For CEOs, the challenge is no longer to pursue every opportunity but to build conviction about where change will happen, concentrate investment where it matters most, and turn uncertainty into competitive advantage.
At the same time, sustainability remains firmly on the consumer agenda. For the first time in three years, environmental concern is on the rise, with Bain’s latest research finding that 85% of consumers are concerned about sustainability. Yet a persistent do-say gap remains: Consumers are taking actions that benefit the planet, but their primary motivations are often health, affordability, and resilience rather than environmental concern itself. And as climate disruption intensifies, resilience is becoming a business imperative, requiring leaders to look beyond insurance and diversification to understand where their businesses are truly vulnerable and where preparedness can create value.
Join us for a live briefing of The Visionary CEO’s Guide to Sustainability 2026, where you’ll learn more about Bain’s latest research, insights, and on-the-ground perspectives, as well as emerging trends across the CEO agenda, consumer markets, and resilience and adaptation. Our experts will explore how leaders can navigate an increasingly divergent sustainability landscape, respond to evolving consumer priorities, and build resilience into their businesses—turning disruption and uncertainty into opportunities to place the right bets for the future. Register today
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